Case study 08 · AI for small business

Brands10x

Small companies don't have a leadership team. They have a founder doing every job. Brands10x gives them one: an AI CEO, CFO, CMO, COO and Chief of Staff that plan together around the same goals.

Client
Brands10x
Industry
AI business operating system
What we did
Product design, AI agents, web platform
Built for
Small and mid-sized companies
Brands10x · Harbor & Pine (sample company, 24 people)
Company goal

Try it: pick a company goal, ask the whole board, then open any executive's plan. The company and numbers are samples.

5

AI executives: CEO, CFO, CMO, COO and Chief of Staff.

1 goal

turned into a plan for every part of the business at once.

4 quarters

of objectives and key results planned and tracked.

0

plans that go live without a person approving them.

01The problem

Big companies have a C-suite.Small ones have a founder.

In a company of twenty, the founder sets the strategy, checks the money, plans the marketing and chases the follow-ups. Goals get set in January and forgotten by March, because nobody has time to turn them into plans and keep them on track.

Before
  • Goals written once, then lost in a document
  • Marketing, money and operations planned separately
  • Meetings that end without clear owners
  • Problems noticed when the quarter is already gone
With Brands10x
  • Quarterly objectives with owners and key results
  • Every function's plan drafted from the same goal
  • Meeting notes turned into tasks with owners
  • An alert the moment a key result drifts off track
02How it works

A leadership team on call.The founder still decides.

Tap any step to see what happens there. The AI executives draft and track. People approve, so nothing changes in the business without someone saying yes.

Step 2

Goals. Big goals become quarterly objectives with measurable key results, an owner and a priority.

03The detail that matters

Every task knowswhy it exists.

Plans made by five separate tools pull in five directions. Here every campaign, process change and task is linked to a key result, an objective and the company's vision.

So when someone asks why a task matters, the answer is one click away. Click any piece of work below to see the line back to the vision.

Vision
Objectives
Key results
Work
04What each executive does

Five seats at the table.One company memory.

Each AI executive owns its part of the business, and all of them read from the same company profile, goals and history, so their advice agrees.

aiCEOStrategy
  • Quarterly objectives and key results
  • Company vision and values
  • Strategic roadmap
  • Team and org chart
aiCFOMoney
  • Budgets per objective
  • Business model and scenarios
  • What a plan costs, and pays back
  • KPIs that matter
aiCMOMarketing
  • Campaigns with an AI-written strategy
  • Content and email sequences
  • Social posts, organic and paid
  • Campaign calendar
aiCOOOperations
  • Projects and workflows
  • Who is responsible for what (RACI)
  • Process checklists
  • Team performance
aiChief of StaffFollow-through
  • Daily check-ins
  • Meeting notes turned into tasks
  • Off-track alerts
  • The week's priorities
aiAdvisory BoardAll of them
  • Ask one question, hear every seat
  • Chat with your own documents
  • Voice conversations
  • Talk-through onboarding
05How we built it

Five advisorswho never contradicteach other.

Five chatbots would give five answers that do not fit together: a marketing plan the budget cannot pay for, a launch date operations cannot hit.

So every executive works from one shared memory of the company: its vision, team, goals, meetings and past decisions. Each one answers from its own seat, but from the same facts, and every plan points back to the objective it serves.

Step 1

Company memory

Voice and document onboarding that turns a founder's description into a structured company profile.

Step 2

Goals

OKRs by quarter, roadmap, KPIs and an alignment from vision down to every task.

Step 3

The executives

Role-based AI agents for strategy, money, marketing, operations and follow-through.

Step 4

Running the week

Check-ins, meeting transcripts to tasks, off-track alerts, leaderboards and a guided product tour.

For the technical reader.

Role-based agents

One agent per executive seat, each with its own instructions and tools, sharing one company context.

GPT-4o

Plans, campaign strategies, OKR suggestions, document chat and meeting summaries.

FastAPI + MongoDB

Organisations, OKRs, KPIs, projects, meetings, RACI and subscriptions, with multi-organisation workspaces.

Voice

Voice onboarding and voice chat, so a founder can talk the company through instead of filling in forms.

Common questions

What is Brands10x?

An AI executive suite for small businesses: an aiCEO, aiCFO, aiCMO, aiCOO and aiChief of Staff that plan together around the same company goals.

What do the AI executives produce?

OKRs, budgets, campaigns, process changes and weekly agendas, all linked to the same goals and vision.

Do the agents act without approval?

No. Every plan arrives as a draft waiting for the owner's approval.

What is it built with?

FastAPI, MongoDB and GPT-4o.

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